Content Management for Ecommerce Sites
You shouldn’t have to stress out about your online store, but you need a high-quality way to analyze, track and optimize your site. If you’re using older technology or even hosted ecommerce sites, you’re missing out on a great deal of flexibility and analysis.
With our solutions, you can see exactly where your customers are going on your site, and examine their behavior against whatever metrics you choose. Then, try out some changes and see if your sales improve. We call this A/B testing, and it can often add substantial amounts to your company’s profits.
Advanced A/B Testing Capabilities
A/B testing is a simple concept. Here’s an example: if you want to improve the amount of times your customer click a certain button, you might decide to test how the color of the button impacts the click-rate. You would make two pages, one with a red button and one with a green button, and then analyze the rate of clicks for each page. Once you’ve determined the winner, integrate that into your site, and start testing something else.
For more information about how Content Management for ecommerce can help you grow sales, contact us today.