The choices that you make while setting up your business’s WordPress site can have a determining effect on its future success, and for this reason it’s imperative to choose carefully and make informed decisions. An ill-conceived decision can leave you with an insecure server, unreliable hosting, and little flexibility for customization. For these reasons and more, it’s essential that you choose to host your site with dedicated server WordPress hosting, allowing you the opportunity to take your business to the next level under optimal conditions.
As the most popular content management system (CMS) in the world by a dominant margin, many users are drawn to WordPress because of its simplicity, performance, and security features. The reality is that WordPress is far more secure than many of the alternatives, but there is always room for improvement when it comes to web security. With cyber attacks on the rise and research indicating that roughly 30,000 websites are hacked each day, it’s imperative that businesses take securing WordPress seriously.
An increasing number of businesses outsource their online marketing tasks, hiring specialists to handle everything from AdWords management social media to search engine optimization and pay-per-click advertising. While many companies would like to assume that their campaigns are in professional hands, the reality is that it’s imperative to choose wisely when it comes to managing your marketing. Especially in the realm of PPC and AdWords, it’s crucial that your PPC manager is active and attentive, or your campaigns will suffer the effects of stagnancy.
When it comes time to choose a web server for your WordPress hosting, you’ll be able to pick from dozens of the most popular servers. If you are not technically savvy or unaware of what a web server is, don’t worry—essentially, web servers are the systems that will deliver your content to users browsing your web pages. Presently, the two most dominant web servers are Apache and Nginx, which control roughly 49% and 21% of the market share, respectively. Put differently, these two servers handle the majority of all of the internet’s traffic. In the following blog post, we’ll analyze each web server, shedding light on which server is ideal for hosting your business’s WordPress site. Read on for our comparison of Nginx vs Apache.
The famous e-commerce plugin for WordPress, WooCommerce, has recently surged in popularity and has now been downloaded more than 4 million times. The plugin has captured the attention of all types of business owners, and many entrepreneurs are wondering why hundreds of thousands of retailers have chosen WooCommerce as their e-commerce plugin of choice. Here are 6 of the key benefits and features of using the WooCommerce and WordPress for your online store: Read more
Considering the limitless potential of maintaining a strong online presence, it’s essential that your business pays close attention to web design. Common mistakes can lead to user dissatisfaction and make it more difficult to generate profitable leads, which means that learning from the pitfalls of others can prove invaluable. Here are some of the most ubiquitous web design errors that it’s important for your business to avoid:
When you’re looking for an enterprise e-commerce platform, it’s easy to get overwhelmed with the choices. But, there’s a new kid in town you should consider: WordPress with WooCommerce as an enterprise e-commerce platform.
It’s essential for businesses of all sizes to have user-friendly websites to generate leads and increase customer engagement. Anything that contributes to the irrelevancy of your website can cost your business significantly, so it’s important to familiarize yourself with common pitfalls. Need a new website? Here are 5 of the most common indicators that it’s time to freshen up your content and give your website a makeover:
Two of the most effective and popular online marketing strategies are search engine optimization (SEO) and pay-per-click advertising (PPC). While many business make the unfortunate mistake of perceiving these approaches as mutually exclusive, the reality is that these strategies are most profitable when they are pursued simultaneously. Here are 4 of the most essential reasons why it’s important for your business to appreciate the interdependence, and combine SEO and PPC campaigns:
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