The legal sector is known to be saturated and lucrative, which means that competition among firms for new clients can be fierce. Many law firms have taken their search for new clients online, implementing internet marketing strategies in order to expand their client base. The design of your law firm’s website will have a tremendous impact on its ability to attract new customers, and attorney web design is highly specialized. Below you’ll find 5 tips to optimize the web design of a legal website:
Make the Basics Visible
The goal of creating a legal website is to attract potential customers to your firm, so make sure that your organization’s contact information is easy to find. Rather than limiting the visibility of your contact information to an “About Us” page, ensure that it can also be seen on your homepage. The same goes for the specifics of your services—instead of excluding that information from your homepage, display it prominently for the convenience of first-time visitors.
Maintain an Updated Blog
Valuable content is essential if your website it going to bring in organic traffic from search engines, and maintaining a blog is an effective technique for improving your website’s search engine optimization. Use relevant keywords judiciously throughout your posts in order to capitalize on the SEO potential of your blog, while being careful to avoid the negative consequences of keyword stuffing. Another tip is to keep your blog on a consistent schedule to guarantee that there’s fresh content on a regular basis.
Integrate Social Media
It’s imperative for law firms to have a strong social media presence on leading social media websites, and failing in this regard will make it even harder to attract new clients. Once you’ve completed your various social media profiles—especially on dominate social networks such as Facebook, Twitter, and Google+—link to them from your firm’s homepage. Social media marketing can be an extremely effective medium for your firm, especially when your campaigns are seamlessly integrated with your general website.
Don’t Forget the FAQ
Legal professionals often underappreciate how complicated the legal industry can be for outsiders. This is particularly true when it comes to comprehension of legal terminology, which often goes over the head of most readers. This is why it’s crucial for your legal website to have a FAQ, explaining your services using the clearest language possible. Clients are attracted to professionals who make an effort to be understandable and approachable, and nothing will do more to win over a first-time client in this regard than a reader-friendly FAQ.
In order to reap the full value of a professional legal website, your webpages should contain more than just information. While fresh content is vital for search engine optimization, it’s important that you also incorporate strategic calls-to-action throughout your website. This requires determining what it is that you want potential clients to do after browsing your website, which in most cases will be contacting your firm through the phone or filling out an email form.