The famous e-commerce plugin for WordPress, WooCommerce, has recently surged in popularity and has now been downloaded more than 4 million times. The plugin has captured the attention of all types of business owners, and many entrepreneurs are wondering why hundreds of thousands of retailers have chosen WooCommerce as their e-commerce plugin of choice. Here are 6 of the key benefits and features of using the WooCommerce and WordPress for your online store:
1. User-Friendly Interface
Managing an online store isn’t always easy, and there’s no reason to make it harder than it has to be. One of the most helpful WooCommerce features is that it’s extremely simple to use, since you’ll be working within the familiar WordPress interface. Rather than making your online store more complex than necessary, WooCommerce will help you simplify your business to the greatest extent possible.
2. WooCommerce and WordPress: Completely Free
If you’re frustrated with the rising prices of countless WordPress plugins, then here’s some great news about WooCommerce: you don’t have to pay anything. Considering that it’s an effective e-commerce plugin loaded with features, the price factor is a very compelling factor. While many free WordPress plugins have performance problems or other unimpressive characteristics, WooCommerce is a first-rate plugin that is refreshingly still free.
3. Establishes Credibility
In addition to being free and user-friendly, WooCommerce has a sleek, professional look that has been shown to be attractive to shoppers. This instantly creates a trusting relationship between your store and potential customers, which leads directly to sales increases and greater profitably.
4. Flexibility and Customization
WooCommerce is a breath of fresh air from the restrictive WordPress plugins which don’t offer enough flexibility to run your business exactly how you’d like. You’ll be able to personalize your unique brand down to the minutiae, increasing its attractiveness in the eyes of consumers while benefiting from enhanced functionality. With WooCommerce, you’ll have the ability to make your store standout from the competition without compromising on performance or breaking your budget. If you’re tired of being restricted to too few options, then you’ll be pleasantly surprised with the flexibility that WooCommerce offers.
5. Simple Analytics
Studying your site’s analytics can be one of the difficult tasks involved with running your store, and this is one area where the WooCommerce plugin proves itself invaluable. You’ll be able to see all of your business’s key statistics clearly, and all of the most important graphs will be arranged for you automatically. In this respect, WooCommerce has transformed what had once been the most complex aspect of running an online store into an effortless task.
6. Serious Security
A data breach can irrevocably ruin your online store, and this is another area where you’ll be benefiting tremendously by adopting WooCommerce and WordPress. As far as WordPress plugins go, WooCommerce is as good as it gets and is constantly updating and improving their defenses. E-commerce stores need to be vigilant when it comes to web security, and with WooCommerce there’s a simple, yet effective, solution that won’t cost you a penny.