Given the competitive nature of today’s business world, there’s little margin for error when it comes to designing your company’s website. The most fundamental choice you’ll have to make is which CMS (content management system) to use, since that will dictate the day-to-day efficiency of your website. Below we’ll compare and contrast two of the leading CMSs: WordPress vs. Joomla.
Search Engine Optimization
Both platforms have built in SEO functionality so that your website’s content can easily be read and categorized by leading search engines. For example, Joomla comes with basic search engine optimization, so you can customize the URLs of your web pages and write your own meta description and meta keywords.
When it comes to doing more than basic SEO, however, it’s much easier to use the WordPress platform. You’ll be able to create tags without installing additional plugins, which are required on Joomla. In addition to being able to permalink all of your posts and web pages, you’ll find endless ways to enhance the functionality of your site’s SEO by downloading free plugins from the WordPress database.
Customization and Branding
In order to separate your business from the competition, you can’t get by with an ordinary cookie-cutter website. Being able to distinguish your business’s website is a key element of any successful online marketing strategy. The good news is that both Joomla and WordPress have thousands of plugins and extensions that you can download which will you help you customize and enhance the functionality of your website.
While both databases offer a wide variety of plugins, it’ll be easier for small and medium sized businesses to increase the value of their website using WordPress plugins. The reason is that utilizing WordPress is a simpler means for customizing your business’s website, and it’s a more user-friendly experience than Joomla which requires more technical expertise to manage.
WordPress vs Joomla Ease of Use
As mentioned above, while Joomla offer webmasters wide versatility for complex websites, it’s a CMS which requires a serious amount of technical knowhow. For a small business owner who is looking to update their website on a regular basis with blog posts, web pages, or other content, Joomla may be more trouble than it’s worth.
One of the most attractive features about WordPress to many business owners is how simple it is to update your website once it’s been launched. If time is of the essence, chances are you’re better off sticking with the WordPress platform than attempting to reinvent the wheel with Joomla.
Final Word: WordPress Offers Unique Value
In the race of WordPress vs Joomla, while both competitors are excellent CMSs that could be put to good use, the advantages of WordPress are more compelling for most businesses. That’s the obvious explanation for why the popularity of WordPress has been soaring for over a decade, with over 60 million websites hosted on WordPress since 2003. Ultimately, using a CMS is about saving time while creating an effective website, and in this regard WordPress is simply the best.