It’s essential for businesses of all sizes to have user-friendly websites to generate leads and increase customer engagement. Anything that contributes to the irrelevancy of your website can cost your business significantly, so it’s important to familiarize yourself with common pitfalls. Need a new website? Here are 5 of the most common indicators that it’s time to freshen up your content and give your website a makeover:
1. Difficulties Editing your Content
One of the most obvious signs that it’s time for a new website is if you’re wasting too much of your precious time editing its content. Being able to update your content seamlessly is essential, and if editing your webpages always leads to a headache, that’s a clear indication that you should be thinking about starting fresh. Without the ability to edit your content easily, it’s inevitable that you won’t be updating your content regularly and your site’s SEO will undoubtedly suffer as a result.
There are multiple modern, easy-to-use frameworks out there, and we prefer WordPress for its ease of use.
2. Nothing Says ‘We Need A New Website’ Like Bad Design
It’s common knowledge that the first impression you make on a prospective client will leave a lasting impression. Research indicates that if your website has an unfashionable look, then that can serve as a major turnoff for consumers who are performing research about your company. It’s vital that your business immediately comes off as cutting edge and entirely relevant, and an outdated look will have the opposite effect. If your business currently has an obsolete look, then it’s certainly time to consider a sleeker style.
3. Slow Performance
Nothing is more aggravating for a potential client than experiencing performance problems while navigating your website. If your business’s website is currently plagued with slow performance, then it’s essential to design a new website in the near future. Speed is critical for the success of your online presence, and any unnecessary delays that customers experience may cost you a significant amount of business.
4. Poor Security
An insecure website can prove disastrous for your business, irrespective of its size. Many business owners are under the mistaken impression that only large corporations are susceptible to costly data breaches, but the truth of the matter is that even smaller companies need to be proactive when it comes to web security. If the personal information of your clients is ever compromised, it will be extremely challenging for you to reestablish trust and credibility in their eyes. The most prudent approach is to ensure that you are never hacked in the first place, and if you are, then it’s even more important to update your website with state-of-the-art security.
5. Failure Generating Leads
Ultimately, one of the main purposes of your website is to generate leads and increase the profitability of your business. If you are experiencing trouble creating worthwhile leads, then that is a telltale sign that it’s time for a new website. An up-to-date website will bring along all of the aforementioned benefits, and most importantly, it will have a positive effect on your bottom line. Rather than struggling with an antiquated website, it would be more financially prudent to simply design a new one from scratch – you need a new website!