When designing a website for your brand, one of the most significant choices to make is determining its ideal web design color theory or color scheme. Since different colors can trigger contrasting sensations, it’s vital that your designer chooses the colors that will communicate your brand’s message most effectively. Ultimately, the choice of color will have an enormous effect on the behavior of your website’s visitors, influencing everything from their initial interest to their purchasing decisions. Read more
Just like one forwards their snail mail to a new address after moving homes, it’s important to perform a parallel task when one updates the URL of a webpage. If you’re moving your site to a new domain, then it’s crucial that the redirection is done properly in order to remain accessible to your visitors while preserving your webpage’s SEO value. Put simply, a 301 redirect is a technique which allows you to redirect visitors to your updated webpage while retaining its SEO credit.
Before creating a website, it’s important to learn about the differences between the two basic types: static vs dynamic. While older websites were all static, nowadays almost all businesses have come to appreciate the value of maintaining a dynamic site using a content management system (CMS) such as WordPress.
Due to its distinct benefits over other content management systems (CMSs), WordPress sites are becoming increasingly popular among businesses of all sizes. Its ubiquity, though, comes with a downside—WordPress sites are now a more attractive target for hackers and bots attempting to gain access to your database. In order to protect yourself from these vulnerabilities, it’s important to maintain your website by installing the latest updates on a regular basis.
Stuff can go wrong
Just like it’s important to backup the data on your hard drive, it’s equally as vital to ensure that your WordPress database and files are backed up and stored safely. Even though WordPress offers top of the line security, there are numerous ways in which your professionally designed, custom website data can become corrupted that may be outside of your control. For example, many businesses fall prey to hackers attempting to gain access to information that is being stored on their databases.
While many businesses view search engine optimization and paid advertising as diametrically opposed approaches to traffic generation, the truth of the matter is that they can be integrated into a cohesive marketing strategy. When used correctly, SEO and paid advertising can complement each other and help a website draw in targeted traffic. Here are 5 key ways in which the two approaches can be used as part of an effective marketing strategy:
The legal sector is known to be saturated and lucrative, which means that competition among firms for new clients can be fierce. Many law firms have taken their search for new clients online, implementing internet marketing strategies in order to expand their client base. The design of your law firm’s website will have a tremendous impact on its ability to attract new customers, and attorney web design is highly specialized. Below you’ll find 5 tips to optimize the web design of a legal website:
Launched in September of 2011, WooCommerce has become the most popular e-commerce plugin designed for WordPress. With over 4.5 million downloads, businesses of all sizes are capitalizing on the strength and ease-of-use of the dominant e-commerce plugin. Celebrated brands such as Entrepreneur, Harley Davidson, and Cosmopolitan have embraced WooCommerce, as well as roughly 400,000 e-commerce sites. With the recent release of WooCommerce 2.2, let’s take a look at 5 key improvements which will enhance your business’s website:
As the internet’s leading Content Management System (CMS), there are over 60 million websites powered by the WordPress platform, including businesses of all sizes. WordPress has developed a stellar reputation as the meeting point between simplicity and functionality, allowing business owners a user-friendly medium for developing websites that produce results. While WordPress offers free templates in order to get a feel for their platform, it’s only by designing a unique website that your business will be able to reap its full potential.
Pay Per Click (PPC) advertising can be an extremely effective online marketing technique to draw targeted traffic to your website. While some small business owners attempt to manage their own PPC campaigns, this strategy is prone to costly inefficiencies that can drain resources from your company. Here are 5 reasons why it’s in your best interest to outsource your marketing campaign to a professional PPC management firm:
Improving your ROI
Executing a successful PPC campaign is a skill that takes time to master. If you’re under the impression that you can dive headfirst into PPC advertising and implement a profitable campaign, then you’ll probably end up unpleasantly surprised with the results. PPC cannot be learned overnight, and the initial mistakes that you’re bound to make while selecting and bidding on keywords can be costly. Instead of wasting money via trial and error, let a PPC campaign management team take control so that you see results from day one.
A successful PPC campaign requires the consistent attention of a dedicated PPC manager. It’s ill-advised to try juggling a PPC campaign in conjunction with all of your other work responsibilities, since a PPC campaign requires ongoing optimization to be effective. Running a PPC campaign requires an investment of time that is best contributed by a PPC manager that is entirely focused on its success. For example, one of the primary responsibilities of a PPC campaign manager is to keep a close eye on all of your bids, ensuring that your marketing budget is being spent as effectively as possible.
Staying Ahead of the Curve
The world of online marketing is extremely fast-paced, and PPC advertising is no exception. Without being focused on the latest trends in PPC, it will be unfeasible to capitalize on the full potential of a marketing campaign. One of the key advantages of hiring a PPC campaign management team is that they’ll be familiar with the most cutting edge techniques to maximize the impact of your budget. When it comes to outcompeting the marketing campaigns of your business rivals, the benefits of hiring a PPC manager are invaluable.
Refining your Keywords
When businesses try to handle their PPC campaigns by keeping them in-house, usually the attitude is one where the campaign is allowed to run passively after it is launched. The problem with this approach is that the search queries which are most relevant to your site do not remain constant, and so keyword analysis must be an ongoing task. Realistically speaking, this is best achieved when it’s under the close watch of a PPC campaign manager who has been trained to research profitable keywords.
Freeing up Time
Most businesses are stressed for time and have limited resources to accomplish all of their work. Running a PPC campaign effectively requires a serious time commitment and should not be perceived as simply another task that needs to be checked off a list. In order to reap the full benefits of PPC advertising and ease up your schedule, let a PPC manager dedicate their full attention to your project.
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